Case Studies
IMAGETEQ has worked with companies across verticals. Some of our most successful case studies are listed below
Healthcare
Case Study: Digital Portal Transformation
The Challenge: One of America’s largest healthcare service company in excess of USD $300 billion in annual revenue required a complete overhaul of its portal. The existing system relied on disparate backend applications, which needed to be unified under a single SAP database. The primary objective was to transition a "brochure-ware" website into a fully functional, SAP-based web store capable of handling transactions, reports, and bill payments, with a future vision for it to become a comprehensive portal for all external-facing applications. The project demanded transforming default SAP modules into a custom-designed, user-centric experience while integrating content from legacy sites.
Imageteq's Approach: Imageteq assembled a specialized team of healthcare, SAP, and portal experts to lead the transformation. Their approach focused on:
User-Centric Redesign: Implementing a site redesign that prioritized user objectives over roles, featuring a global and sub-navigation schema that ensured core web store functionalities were intuitive and accessible with a "one-click-away" philosophy.
Aesthetic & Functional Harmony: Developing a refined look and feel based on existing branding but with enhanced colors and responsiveness, supported by a comprehensive online style guide and GUI mockups for consistent future development.
Streamlined Process Flows: Collaborating closely with the client team to simplify user experiences and integrate functionalities from legacy systems into the new SAP-supported framework, anticipating the portal's future expansion.
SAP NetWeaver Application Development: Building the core NetWeaver application to serve as a robust placeholder for all functionalities, incorporating the new design, navigation, authentication, and authorization.
Custom SAP Integration: Applying the new look and feel to the default SAP Internet Sales and Biller-Direct modules through custom programming (Java, JSP, HTML, JavaScript) and migrating static content from legacy websites to the new environment.
Backend Facilitation: Working jointly with the client on SAP ECC, Microstrategy Data Warehouse, and other backend systems to ensure a smooth migration to the new SAP-based site.
The Result: The redesigned portal was successfully launched on time and within budget. The project delivered a significantly enhanced transactional website, seamlessly integrated with SAP NetWeaver, and positioned the client for future expansion into a comprehensive customer portal.
Telecommunication
Case Study: Achieving Rapid ROI with UUMAX Platform
The Challenge: One of America’s largest Telecom providers aimed to significantly enhance its customer-facing digital environment across web, mobile, and TV. They needed a partner to drive continuous innovation, improve the online customer experience (from product exploration to bill payment), streamline ordering, and reduce reliance on costly support calls, all while operating with a lean internal IT team. A specific need arose to seamlessly authenticate customers for a new online TV service.
Imageteq's Approach: Imageteq, serving as a trusted, long-term partner, collaborated to develop and implement a custom "MyAccount" solution, which later evolved into the UUMAX platform. Key elements of our approach included:
Custom Solution Development: Deep collaboration to assess challenges, refine ideas, and present prototypes, leading to a tailored MyAccount solution specifically designed for seamless customer authentication for online TV services and broader customer-facing enhancements.
Modular Platform Implementation (UUMAX): Introducing the UUMAX platform, a module-based solution that provides a modern, device-agnostic user interface. This allowed our customer the flexibility to pick and choose functionalities without extensive redesigns, enabling rapid adaptation and innovation.
Process Streamlining: Consolidating previously confusing online payment methods into a single, intuitive flow, significantly improving user experience and reducing friction points.
Built-in Analytics and Support Tools: Providing UUMAX with integrated analytics for performance monitoring and an admin tool that allows recreation of customer technical issues, directly reducing support calls.
The Result: Our customer achieved a 12-month payback on its UUMAX investment. The platform led to a significant reduction in call volumes (specific percentage to be added), driving more customers to online self-service and dramatically increasing online sales. UUMAX streamlined operations, reduced vendor dependencies and provided crucial analytics for ongoing performance insights, solidifying a long-term partnership with Imageteq for continuous digital enhancement.
Banking
Case Study: Sharepoint SE Environment Standup
The Challenge: A regional American Bank with total assets in excess of USD $23 billion needed to establish two new SharePoint Server Subscription Edition (SE) environments for their Quality Assurance and Production needs. This involved setting up a complex, multi-server farm from the ground up, integrating essential third-party tools, and deploying custom solutions to provide a secure and scalable foundation for their business operations. The project's success was contingent on precise implementation, on-time delivery, and adherence to budget.
Imageteq's Approach: Imageteq's approach focused on a methodical, well-defined plan to implement the two environments. The team's key actions included:
Multi-Server Farm Configuration: Installing SharePoint SE in a multi-server farm to optimize performance and management, separating Front End, Application, and SQL database roles.
Third-Party Tool Integration: Seamlessly installing and configuring critical third-party tools such as Nintex and Muhimbi to extend SharePoint's functionality.
Custom Solution Deployment: Deploying client-provided custom WSP solutions to tailor the environment to BOH's specific business requirements.
Pre-Requisite Coordination: Collaborating with BOH to ensure all necessary prerequisites were met, including machine setups, service accounts, network configurations (DNS, certificates), and access via PAM.
Project Management and Documentation: Providing dedicated project management and coordination, along with thorough documentation, to ensure a smooth process and a well-supported final product.
The Result: The two new SharePoint SE environments for QA and Production were successfully stood up, providing a robust, scalable, and functional platform for our customer. Imageteq's "Special Forces AI team" delivered the project with a high degree of precision, on time and within the estimated budget demonstrating how a lean, focused approach can achieve significant results in critical infrastructure projects.
StartUp
Case Study: AI-Powered Pre-Sales Assistant
The Challenge: A fast-growing U.S. healthcare startup sought a scalable way to engage new leads without overwhelming its small sales and support team. The startup needed to automate early customer interactions, provide clear service options to first-time visitors, capture more leads after hours, and validate the demand for a digital self-service model.
Imageteq's Approach: Imageteq was engaged to build and deploy an AI-Powered Pre-Sales Assistant on the startup’s website and mobile web. The solution focused on a rapid, iterative approach:
Guided Discovery Flows: The AI agent was trained to ask domain-relevant questions to quickly identify a visitor's needs, such as whether they were looking for preventive care or had specific health concerns.
Instant Education & Estimating: The agent provided immediate, tailored service suggestions and ballpark pricing based on user responses, which empowered visitors with transparent information.
Intelligent Lead Routing: The system was designed to route hot leads directly to a sales representative, while warm leads received a summary by email for future follow-up, ensuring no potential customer was lost.
Rapid Iteration: Weekly reviews with the startup team allowed for quick refinements to messaging and lead scoring logic, ensuring the agent’s performance continuously improved.
The Result: The AI agent achieved a 74% chat completion rate, with 65% of conversations resulting in qualified lead data. Warm leads who received an email follow-up were 2x more likely to convert. The project validated a strong market demand for a digital self-service experience and provided the startup with actionable insights to refine its go-to-market strategy.